Tucked in among the office post this morning were three envelopes marked for ‘The Pizza Connoisseur’ The Azalea Group, etc, etc.
Not surprisingly they landed on my desk. I can’t argue for, in the past, I have been known to order a delivery pizza for my lunch when I have been feeling extremely stressed.
What was more surprising, however, was that each of the envelopes – which all carried a second-class stamp – contained an identical Papa John’s menu.
Three of them. On the same day.
Papa John’s menus are the commonest form of junk mail in Petersfield. On average each household receives 1.4 metric tonnes of Papa John’s menus per annum. To counteract this, the local council has upped its recycling collection while allowing Domino’s Pizza to open nearby and set about doubling the tally.
But previously, they were just shoved through the letterbox by kids who were already delivering free papers – thus there was an automatic QA traceable route from letterbox straight to recycling bin.
But now they’re posting them to us, three at a time, teasingly addressed to the Pizza Connoisseur. It’s a subtle marketing ploy. And it may just work.
Ooooh!! Buy one get one free… Mmmmm!
Showing posts with label Pizza Express. Show all posts
Showing posts with label Pizza Express. Show all posts
Thursday, March 25, 2010
Monday, November 16, 2009
Are they taking the pizza?
On Friday evening I was lucky enough to accompany my wife as she helped take a school trip to London to see Terry Pratchett's Nation at the National Theatre.
She works at a prep school in Surrey, so I suppose I should not have been at all surprised that when we stopped for a bite to eat at Pizza Express, the most popular choice among the kids was the Padana: a pizza with goat's cheese, caramelised onions and spinach.
But I still choked on my sun-ripened tomatoes when the order went in. No pepperoni for them. And not one of them asked for tomato ketchup...
Bless.
She works at a prep school in Surrey, so I suppose I should not have been at all surprised that when we stopped for a bite to eat at Pizza Express, the most popular choice among the kids was the Padana: a pizza with goat's cheese, caramelised onions and spinach.
But I still choked on my sun-ripened tomatoes when the order went in. No pepperoni for them. And not one of them asked for tomato ketchup...
Bless.
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