I like to think I keep up with the news but it would appear that during my hibernation period between Christmas and new year, the world's number one golfer was revealed as having locked up a young girl in his cellar for three years, forced her to have his children and then ritually diembowelled them all.
Or is it just that Tiger Woods' serial philandering has driven the commercial world into a moral frenzy?
The latest commercial entities to distance themselves from Woods include AT&T and Golf Digest, which has, and I quote a news report, 'pulled Woods' column' - "they weren't the first," insisted a colleague, before nipping off round the back of the bike shed to have a quick fag.
Surely enough is enough? The bloke's been a pillock, a knob, a complete b*****d if you insist - but he hasn't killed anybody. Why are people treating him as a moral leper?
Many other high-profile figures have done far worse and received far less condemnation.
Some have retained their advertising deals and continue to prosper.
Nobody has a higher profile in this country - apart maybe from those funny-haired twins on X Factor or Susan Boyle - than the royal family. Both the Prince of Wales and Princess Di had affairs - one will still be king and the other will 'always be the Queen of hearts' according to royalists.
David Beckham admitted to an affair - the country still loves him. There are constant rumours of the serial philanderings of more than one well-respected tv presenter, yet contracts still come their way despite their employers knowing of their dalliances.
Let's draw a veil over it now. Tiger Woods slept around OK? He's been a fool. He's not to be trusted when it comes to women. But he's no Warren Beatty - not yet, anyway.
But he is a fantastic golfer and for those of us who enjoy golf, he will be sorely missed all the time he has to go into hiding while this media circus ("Woohoo circus!" - Homer Simpson) continues.
Let's get on with our lives and allow the Woodses to get on with theirs, whether together or apart. There must be something else about which we can get on our soapbox. Doesn't that ice-dancing crap on ITV start again soon...?
Bunky you must get up to Londinium later in the year for Pete Lawrences Memorial Golf Day !
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Agreed Bunky - Doctor Hilary for the Ice Dancing - he's a big price at Bet365
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