It Asda be you...

Apparently Asda is introducing what it calls ‘democratic consumerism’.

It wants to engage the views of around 18,000 of its customers to “empower them, build their trust and earn their long-term loyalty”.

As part of this PR stunt – for it is nothing more than that – Asda plans to introduce webcams into some of its stores.

Just how sad and lonely would you have to be to log on to watch overweight chavs secrete half-bottles of own-brand whisky in their capacious handbags or Lycra leggings?

Let’s just hope they don’t come with microphones: “Oy Chelsea, get your f****** self over ‘ere and put those f****** cheese slices back; do you think I’m made o’ f****** money?”