Set fire to it and they will come...

Apparently there's been a huge blaze at an industrial estate in County Londonderry with around 50,000 tyres going up in smoke.

Police have told nearby villagers to keep their windows closed, but I feel they may be missing a trick.

Regular viewers of The Simpsons will remember that their home town, Springfield, is home to the state's largest self-sustaining tyre fire which has been burning continuously since either 1966 or 1989 depending on which episode you watch. It has subsequently become one of the town's major tourist attractions.

These tourist authority people need to get their bums in gear...